The development of skills requires that students assume the management of business situations close to reality.
Traditionally, the company had been defined as an economic agent, whose mission was justified by meeting the needs of the market and generating returns for its shareholders. The payment of taxes and the generation of employment were outstanding and sufficient arguments to justify its existence to society. In that context, the traditional challenges of business management were mainly summarized in addressing changes in the macro-environment and the market, managing competition, obtaining the required profitability and promoting organizational development.
At a later stage, society began to observe companies as economic agents, with a strong impact on the environment, and began to recognize those companies that were involved in social causes.
More recently, given the great sensitivity to guarantee diversity in society, while reducing inequalities, taking into account the intense global interconnections, and the growing concern about the limitations of the Planet, there is a global awareness to assume that all agents must make their contributions to guarantee a better future for all.
In this context, companies cease to be mere economic agents and become social and environmental agents of great relevance.
In short, the company is no longer justified solely as a mere economic agent with the sole objective of maximizing its profits. Society demands relevant contributions in the social and environmental spheres.
