GlobalManagement

Objetivos

The different teams must assume the objective of increasing the value of the company, following the business guidelines defined by the Board of the company.

Maintain positioning and leadership in the current market.

Increase presence in new geographic areas.

Maintain an optimal growth and profitability ratio for the company.

Identify and take advantage of opportunities to improve costs.

Internationalize the brand.

Immersive experience

The GlobalManagement simulator proposes an immersive experience that will introduce students in a realistic organizational, sectoral and business environment.

The simulator offers the opportunity to boost the growth of the company, passing through a process of internationalization, but to achieve this it must face the different challenges that the environment will pose.

GlobalManagement offers the opportunity to put into practice an advanced model of business management based on sustainability and the creation of shared value with the stakeholders of the company, in a constantly changing environment.

Organization

The company is organized into 5 areas:

Management:

in addition to the company's management, it incorporates the areas of administration, finances and human resources.

Design:

is the area responsible for designing the seasonal collections in the three Product lines.

Tanning center:

reception of skins from external suppliers and treatment thereof to leather production.

Marketing-Commercial:

they carry out all the activity of brand development and marketing activity. marketing, in a broad sense.

Production-Logistics:

performs the purchasing or supply function, schedules production by season, as well as the storage and distribution activities of the products.

Environmental management

The participants, working as a team, must understand all the implications of the productive, commercial and management processes with the environmental environment.

Simulation environment

The company is immersed in a complex ecosystem. The different stakeholders establish links of greater or lesser intensity with the company and may be facilitating or limiting the achievement of challenges and objectives of it. The Company's Management must be attentive to the different interest groups.

5 management areas

The exercise requires applying in an integrated way the knowledge from different areas of business management:

Analysis and planning of the business

Marketing and commercialization

Operations and logistics

Budget and finance

HR

Decision areas

The following diagram shows the main areas of decision proposed by the simulator:

Construction of new factories

If you consider it convenient, you can build new factories.

Plan Production

Decide the units you want to produce of each product per period.

Entry into new markets

Decide to enter new markets, if you consider it appropriate.

Provisioning mode

Decide the most appropriate supply modality.

Prices by Product

Set the sales price of your products.

Raw Material Quality

Select the most appropriate raw material supplier.

Product design

Decide the budget you allocate to improving the product design.

Product Range

Decide the number of references or varieties you want to offer of each product.

Brand promotion

Decide the budget you assign to promote your products and prioritize the demand segments.

Discount to the channel

Decide the percentage of discount to the channel.

Industrial Technology

Decide the factory maintenance spending budget.

Maintenance Expense

Decide the percentage of expenses dedicated to factory maintenance.

Training

Decide the organization's training spending budget.

Financing

Decide if you want to request new credits and the collection/payment period for clients and suppliers.

Capital Increase

Access the capital increase proposed by an investment group.